Project: Wellness for Men - new wellness app for stressed men
Date: Feb 2019
My role: UX / UI Design, Brand strategy

Brief:

Apply UX Research and UX Design methods to build a new digital product for the wellness market that includes a goal tracking feature.

Insight / Problem statement:

Men who feel stressed, need a digital tool to easily help them relax, understand the benefits of yoga and achieve their fitness goals, because they are busy, which makes it hard to keep up their wellness, productivity, and fitness goals.

Opportunity:

Having a digital tool offering personalised stress reducing wellness options including yoga and fitness for busy, stressed men will help them achieve goal-oriented wellness solutions.

Solution:

Build a mobile app that is personalised for each user, tracking their goals and helping them achieve them. Users can choose the intensity of their wellness activity, directly book a (nearby) activity and see their progress in a dashboard. Branding has to be attractive for the target audience, in this case stressed men with little time. In addition a feature such as Apple Watch integration can help them track their metrics.

UX Design & Methodology

• Competitor analysis
• Desk research
• Problem definition & hypotheses
• User research (quantitative and qualitative)
• Building 2 personas
• Affinity diagram
• Feature prioritisation for MVP
• Wireframing low-fidelity & user testing with prototype
• Wireframing in Sketch mid-fidelity & user testing with inVision prototype
• UI: Wireframing high-fidelity in Sketch, interaction design in Principle.
• Defining next steps

See below how some of the steps were done.

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